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Privacy Policy

App: Poofy · Bundle ID: com.poofy.app

Effective date: June 14, 2026

Poofy (the “app”) takes your privacy seriously and complies with applicable data-protection laws. This policy explains what information the app processes and how. Poofy transforms a photo you choose into stylized character images.

1. What we process and why

ItemPurposeStorage & retention
One photo used for a style conversion Generate a character image in the chosen style Sent through our server (AWS) to the AI model (Google Gemini) only when you run a conversion. Used transiently for processing and discarded immediately afterward — the original photo is never permanently stored on our servers.
Generated result images & your inputs (style choice, custom note, birth year) Display in your result gallery; pre-fill on re-conversion Stored on your device only (on-device). We do not retain them on a server or build a profile; deleted when you uninstall the app.
Birth year (YEAR only, optional) Era-based style personalization (e.g. the period feel of a yearbook style) Stored locally on your device only. When you run a conversion it is sent to the server solely as a transient parameter for that single request (to reflect the era in the prompt) and is not stored or logged on the server. We collect the year only, not a full date of birth; if left blank, nothing is sent.
Custom note (optional text) Fine-tune the conversion result Sent through the server to the AI model only when you run a conversion, to shape the prompt. Not permanently stored on the server.
Device identifier (randomly generated ID) Manage free-conversion limits and prevent abuse Our server (AWS DynamoDB). Stores usage counts only and does not directly identify you. Photos, birth year and notes are not included in this record.
Advertising identifier & ad interactions Serve ads (Google AdMob) Ads are served as non-personalized (no tracking). We do not track you across apps or sites; the app works normally if you decline or limit ads.
App usage statistics (screen views, feature use, device/OS type, etc.) Quality improvement and analytics (Firebase Analytics) Google servers. Aggregated/anonymous form.

2. About sending photos and inputs to the server

Only when you actively run a conversion are the selected photo and your inputs (style, custom note, birth year) sent through our server to the AI model and turned into a result image. The result is returned to you, and the original photo and inputs are not stored on the server after processing. Result images and inputs are kept on your device only, for the gallery and re-conversion.

3. How birth year (era personalization) is handled

Era personalization is optional. The birth year you enter is stored locally on your device only and pre-fills on the next conversion; it is not kept as a server profile. When you run a conversion, the year is sent to the server for that request only, used solely to reflect the period in the result, and is not stored or logged on the server. We do not collect month, day, or a full date of birth. Leave the field blank and nothing is sent — the result is generated with a modern feel.

4. Third-party processing and international transfer

The app processes some information through the services below, which may involve transfer to servers abroad.

5. Retention and deletion

On-device data (result images, inputs, birth year) is deleted immediately when you uninstall the app. The original photo and inputs used for a conversion are discarded right after processing and not kept on the server. Usage records (device identifier, counts) are retained only as long as needed to prevent abuse.

6. Your rights

You can change photo-access and ad-tracking permissions in your device settings at any time, clear inputs such as birth year in the app, or delete all on-device data by uninstalling the app. To access, correct, or delete processed information, contact us below.

7. Children's privacy

This app is not directed to children under 14 and does not knowingly collect their personal information.

8. Security measures

We apply transport encryption (HTTPS), secure server-side storage of sensitive data such as AI keys, and least-privilege access controls.

9. Changes to this policy

If this policy changes, we will post the updated effective date on this page.

10. Contact

Privacy officer / contact: twysg@likelion.org